Customer Discovery Brief Library

Choose a customer you want to solve for. Each Customer Discovery Brief is a field guide for outreach, interview calls, and rejection analysis.

At idea stage, test different customer types aggressively. Do not assume fit until real conversations confirm what they care about and what they will ignore.

Upvote intent: this is a customer segment I would most like to serve and know how to serve. We collect this signal to see what people we can reach now are leaning toward. You can remove or move your vote at any time.